North Idaho Lifestyles - Coldwater Creek Opens New Store
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Coldwater Creek Opens The Sandpoint Flagship Store

  Changes For Coldwater Creek

 Sandpoint area residents take a special pride in knowing that Coldwater Creek’s world headquarters is right in their midst. In fact, this catalog-turned retail mogul was born and raised here, and went on to make it big. Starting with mainly women’s apparel, it’s branched into jewelry, accessories and gifts.

  “I like their jewelry,” said customer Randy
Bews. “It’s classy, but it’s hippie-classy. It’s got that earthy feel to it. A lot of stones, a lot of natural woods and leather. I like to think of it as Bohemian bling bling.”

  Coldwater Creek’s success has been meteoric. Starting out as a mail-order company in 1984, “The Creek” was operated out of the home of founders Dennis and Ann Pence. A short four years later they opened their first retail outlet on the Cedar Street Bridge; and, as the public went crazy for their
products, in 1995 they leased the entire building’s 15,000 square feet.

 

Sandpoint area residents take a special pride in knowing that Coldwater Creek’s world headquarters is right in their midst. In fact, this catalog-turned retail mogul was born and raised here, and went on to make it big. Starting with mainly women’s apparel, it’s branched into jewelry, accessories and gifts.Coldwater Creek’s success has been meteoric. Starting out as a mail-order company in 1984, “The Creek” was operated out of the home of founders Dennis and Ann Pence. A short four years later they opened their first retail outlet on the Cedar Street Bridge; and, as the public went crazy for their

A slightly smaller space than the almost cavernous Cedar Street Bridge, Coldwater’s new hometown location totals 9,300 square feet and includes an upstairs wine bar.
 
Straddling Sand Creek made Coldwater the only retail store in America to reside on a bridge. After conquering the Cedar Street Bridge, the company set out to conquer the country; it now boasts locations in 48 states.

  But with growth, comes change.

  After 22 years of near constant expansion, Coldwater’s flagship store has moved across the
street. For several months, major renovations to the beautiful, old brick building on Sandpoint’s historic First Avenue blocked traffic in one lane. Cranes were brought in to lower steel girders and other building supplies through the roof, and a steady stream of workers labored constantly to totally re-make the interior.

  A slightly smaller space than the almost cavernous Cedar Street Bridge, Coldwater’s new hometown location totals 9,300 square feet and includes an upstairs wine bar.

  “We thought it was an appropriate time to move into a store that represented more closely what we’re doing across the country, while still keeping
the amenities and attributes we’re known for here in Sandpoint,” said David Gunter, Divisional Vice President of Corporate Communications & Investor Relations.

“We have approximately 185 stores now and we’ll hit the holiday season at 239 locations,” Gunter says. “In 2006 alone, we’ll add 65 new stores, so that’s a pretty fast growth mode.”
 “The bridge was a great home for us for a lot of years, but at this point in our evolution, it’s much more space than we need. I think folks are really going to like the new location.”

  That evolution got a jump start when Coldwater Creek’s management found the retail stores were incredibly popular. Taking the hint, they shifted the company’s focus from catalog- and Internet-based sales to building a major retail chain. Although customers can still order from catalogs and the Web site, retail stores are expanding across the United States.

  “We have approximately 185 stores now and we’ll hit the holiday season at 239 locations,” Gunter says. “In 2006 alone, we’ll add 65 new stores, so that’s a pretty fast growth mode.”

  That number will more than double in the next few years, with 450 to 500 new stores opening around the nation.

  Check out the new Coldwater Creek store at 311 First Avenue in Sandpoint. To request a catalog, call 1-800-510-2808 or go online to www.coldwatercreek.com

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